ALEXANDER MCQUEEN IMPACT WITH HIS INDUSTRIAL ROBOTS ON FASHION WEEK IN THE 90s

It has been said that there are many branches of art, and all of them are creative in their own aspect. However, the question remains: is fashion a part of art?

Indeed, fashion is art; it represents situations, emotions, expressions, and culture. Fashion means creative freedom—where the main requirement is to have creativity, and the potential talent to innovate.

A clear example that highlights the idea that fashion is art is the designer Alexander McQueen, who was considered by many to be “the fashion hooligan.” From a very young age, he was interested in fashion and decided to head towards that world. He graduated in 1992 from Central Saint Martins in London with a collection based on the figure of Jack The Ripper. In 1996, he was appointed creative director of Givenchy, and around the year 2000, he decided to create his own firm.

This renowned visionary designer was recognized for his risky and inimitable designs and for the originality of his fashion shows, where he combined his innovations with technology. For example, in one of his fashion shows, he used two industrial robots.

In the spring of 1999, McQueen launched his thirteenth collection, which focused on the Arts and Crafts Movement and new technologies. His parade began with the entry of athlete Aimee Mullins, who had her legs amputated as a child. She entered with a pair of custom-made wooden baroque legs, designed by McQueen and artisan Bob Watts. The parade moved between beautiful dresses, tutu skirts and burlap embroidered blouses, with a surprise for the audience at the end of the show.

This fashion artist closed his catwalk with the Canadian model, Shalom Harlow, in a strapless white dress and a tulle cape that exuded a feeling of purity and delicacy. The model danced her way across the platform, and by her side were two robots industrial contracted at a car manufacturing plant. These robots seemed to mimic the dance with the model, but in an instant, the robots began applying black and yellow paint as she spun.

McQueen’s inspiration to integrate these two industrial robots was actually from artist Rebecca Horn, in the 1991 installation High Moon. McQueen later said that he was inspired by the 1991 installation in which two pistols were painted red.

For many, this thirteenth McQueen collection was off the charts; it was one of the most creative walks of fashion week in the late 90s with a finale well remembered for the futuristic perspective included by Macqueen.

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